Dogwalkers Prerolls

 BRANDing・ART DIRECTION

CHALLENGE・GTI faced a competitive pre-roll market where their "Dogwalkers" brand was struggling to maintain visibility. A comprehensive brand strategy and visual identity rework was needed to gain presence and help the brand stand out from the pack to more successfully convey the brand’s origin story.

SOLUTION・Our research highlighted the significance of the "classic toker" demographic in driving the preroll market. These individuals sought trusted, quality products that could elevate their everyday experiences. We collaborated with creative agencies to develop a brand identity with hand-drawn typography and a masculine color schemes with subtle, playful pastel accents. Sophisticated packaging with a soft-touch matte finish, gold accents, and debossed illustrations hold square tins for an extra touch of reliability and luxury.

RESULTS・The rebranding initiative catapulted Dogwalkers to rapid success. The updated brand identity garnered accolades, winning a Dieline Award in 2020 and multiple Clio Awards in 2019, 2020, 2021, and 2022. Dogwalkers also earned recognition as a finalist for a Shorty Award. Today, Dogwalkers is a household name with a dedicated and growing fan base, firmly establishing its position in the preroll market while helping animals in need along the way.

TEAM・High Dive (Creative Agency), David Bleicher (Brand Manager), Casey Gordon (Digital Media Manager), Kyle Wortham (VP Marketing)