My Crew Doses
BRANDING・LOGO DESIGN・ART DIRECTION・PACKAGING・BRAND GUIDELINES
CHALLENGE・My Crew Doses specializes in mushrooms, nootropics, and ketones. They were needed to establish a versatile brand identity that could span multiple industries, from apparel to supplements. With plans to expand into psilocybin-based products, MCD sought to position itself as an authority in the emerging mushroom industry.
SOLUTION・We developed a brand identity based on My Crew Doses’ mission to serve as a community space for folks exploring the health and wellness benefits of mushrooms. The resulting brand identity allows for product versatility as the brand expands, with My Crew Doses values of nature and interconnectedness woven into the visual language and creative direction.
RESULTS・The formal launch of My Crew Doses introduced an amanita muscaria derived product line using innovative and proprietary private label formulations. Co-founded by Daniel Carcillo, former Chicago Blackhawks player and psilocybin advocate, My Crew Doses serves as a platform for those interested in mushrooms and wellness.
TEAM・David Leung (VP Creative), Mark Flores (VP Brand Development)
