Chicago Ideas x Nike

ART DIRECTION・GRAPHIC DESIGN

Picture of female athletes sitting on stage for a panel with Nike Chicago Ideas stage design and signage behind them

CHALLENGE・Chicago Ideas required support conceptualizing and executing an engaging, functional, and experiential event design for Mentor Miles, an event sponsored by Chicago Ideas, Nike, and the Chicago Marathon. The event aimed to empower young girls’ athleticism and wellness through mentorship from female Chicago athletes.

SOLUTION・Collaborating closely with the Chicago Ideas and Nike teams, I gained a deep understanding of each of the participating brands and the event's objectives to design graphics, signage, collateral, and an overall interactive experience that effectively served Mentor Miles’ mission to provide an empowering space for women and girls.

RESULTS・Mentor Miles successfully hosted many girls and a panel of female athletes from Chicago, delivering a meaningful and memorable experience, leaving an empowering impact that continues to fuel movement and athleticism in the lives of all participants. Watch the overview video from the event on Chicago Ideas instagram.